The Marimekko collection is a cross category collaboration that includes cycling, running, training, originals and sportswear. The range is fabricated in premium soft hand feel performance materials with aero.ready technology and recylced materials. The story for this season is about creating a future of empowerment and optimism, encouraging people to express their personality in a bold way through the futuristic aesthetic of the iconic prints from the 60’s. The Marimekko collection worn by top athletes at Dubai and Doha swing, International Women's Day at Miami Open and Indian Wells.